We use cookies to personalize content and to analyze our traffic. Please decide if you are willing to accept cookies from our website.

Privacy Policy

Introduction and User Consent

Adviser Rankings Ltd are committed to protecting and respecting your privacy. The Company platform is owned and operated by Adviser Rankings Limited (“the Company”). This policy (together with the Cookie Policy) explains how we use any of your personal information we might collect (i) when we provide you with products or services; (ii) when you visit our websites or applications (regardless of where you visit it from); or (iii) in the course of conducting our day to day business. By using Adviser Rankings, you are agreeing to our use of your personal information as described.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the Data Protection Officer (DPO) using the details below.

Our full contact details are:

Full name of legal entity: Adviser Rankings Limited

Companies House number: 08248088

Postal address: 9 Oakhill Road, Sevenoaks, Kent. TN13 1NW

Name and Title of DPO: Andrew Parson, Managing Director

Email address: [javascript protected email address]

Data we collect about you

We may collect, use, store and process different kinds of personal information (meaning any information about you from which you can be identified) in the following ways:

  • when you create an account with us or place an order for our services
  • when you post content
  • when you correspond with us
  • when you use the platform, in which case, we collect details of your visits to the platform and the resources that you access (which may include, amongst other things, traffic data and communication data)
  • when you transact with the platform, in which case, we collate details of transactions you carry out and orders you place through the platform
  • Identity data, including names, titles and usernames
  • Marketing and communications data including your preferences in receiving marketing from us and your communication preferences.

How do we use your information?

We will only use your personal data when the law allows us to. Most commonly, we will use it in the following ways:

  • to verify you are eligible to subscribe to our platform or to use a free trial
  • to process your order and manage your account
  • to email you with information or services that you request from us, or which we feel may interest you (provided of course that you agree)
  • to ensure that the platform's content is presented as effectively as possible for you
  • for our internal purposes, such as quality control, platform performance, system administration and to evaluate use of the platform, so that we can provide you with enhanced services
  • to notify you about changes and enhancements to our services

Non-personally identifiable Information

We may monitor your use of the platform and record your email address and/or IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. We may also collect non-personal aggregated statistics data about visitors to the platform and sales and traffic patterns. This is statistical information about our users' browsing actions and patterns and does not identify any individual.

We only keep your information for as long as is necessary.

Under 18s

The platform is not intended for children or young adults under 18, and we don't intentionally collect or store personal information from visitors who are under that age. If we discover that an individual under 18 has submitted personal information to the Company, we will attempt to delete the information as soon as possible. If you believe that we might have any personal data from an individual under 18, please contact us at [javascript protected email address]

How do we use cookies?

We may use 'cookies' to collect some information about how you use the platform. Cookies are small data files which gather information about your use of the platform and help us to provide you with a good experience when you browse the platform.

Analytics Services

We use technology provided by third-party analytics services to help analyse how users use our platform. The information generated by cookies or other technologies that monitor your use of our platform is collected by such analytics services (e.g., Google Analytics) so that they can compile reports on user activity. The analytics services may also transfer the analytics information to third parties where required to do so by law, or where such third parties process analytics information on their behalf. Each analytics service's ability to use and share analytics information is restricted by such analytics service's terms of use and privacy policy. By using our platform, you consent to the processing of data about you by analytics services in the manner and for the purposes set out above.

Who do we share your information with?

We may share your information:

  • with our suppliers to help operate our platform, manage your account, process your order and/or provide you with support
  • with those third parties that provide other services or products that we may feel are of interest to you, provided of course that you agree
  • if we have to share your information to comply with legal or regulatory requirements, or if we have to enforce or apply our Terms or to protect our rights, property or our customers. This may involve exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may share non-personal aggregated statistics data about visitors to the platform with third parties.

How do we keep your information secure?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees and other third parties who have a business need to know and they are subject to a duty of confidentiality.

All your information is stored on secure servers. Any actions you perform on the platform which are related to your account will be encrypted.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will apply our normal procedures and comply with legal requirements to protect your information, we cannot guarantee the security of your information transmitted to the platform and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long do we retain your data for?

The Company will only retain your personal information for as long as is necessary to fulfil the purposes for which it was collected and processed, or such longer period as may be required by its legal and other obligations.

What are your rights?

You have the following rights, in certain circumstances, in relation to your personal information:

  • request access to your personal information – this is usually known as making a data subject access request and it enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • request rectification of your personal information – this enables you to have any inaccurate or incomplete personal information we hold about you corrected.
  • request the erasure of your personal information – this enables you to ask us to delete or remove your personal information where there’s no compelling reason for its continued processing, e.g. it’s no longer necessary in relation to the purpose for which it was originally collected.
  • restrict the processing of your personal information – this enables you to ask us to suspend the processing of your personal information, e.g. if you contest its accuracy and so want us to verify its accuracy.
  • object to the processing of your personal information – this enables you to ask us to stop processing your personal information where we are relying on the legitimate interests of the business as our legal basis for processing and there is something relating to your particular situation which makes you decide to object to processing on this ground.
  • data portability – this gives you the right to request the transfer of your personal information to another party so that you can reuse it across different services for your own purposes.
  • You have the right to lodge a complaint with a supervisory authority if you consider that the processing of your personal data relating to you, carried out by the Company, or its service providers, infringes the General Data Protection Regulation.

Changes to this privacy notice

The Company reserves the right to update or amend this privacy notice at any time, including where the Company intends to further process your personal information for a purpose other than that for which the personal information was collected or where we intend to process new types of personal information. We will issue you with a new privacy notice when we make significant updates or amendments. We may also notify you about the processing of your personal information in other ways.



We withhold the right to update our Privacy Policy from time to time. If we do, a revised Privacy Policy will be posted on our platform and/or by sending an e-mail to the last e-mail address you gave us. That change will become effective 3 days after it has been posted. You should check regularly to see if there are any changes. You will be considered to have accepted any change, if you continue to use the platform, after the change has been made. This Policy was last revised on 8th May 2018.

Lawful Basis

We manage and conduct our business to enable us to give you the best service, product and experience possible. We ensure, consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.


The platform may from time to time contain links to and from other sites. If you follow a link to any of those sites, they will have their own privacy policies. We don't accept any responsibility or liability for those sites, so please check those privacy policies before you submit your information to those sites.

8 May 2018

©2024 Adviser Rankings Limited